Home to Home Essay Example | Topics and Well Written Essays - 1750 words

Home to Home - Essay Example The patient’s journey describes how a person experiences a disease from the initial realisation of the symptoms through the stages of presentation, diagnosis, treatment and adherence to the medication leading to cure, remission or death. Coronary heart disease results from the build-up in the arteries that blocks the blood flow and increases the risk for heart attack and stroke. Its main cause is the development of the heart complications that prevent it from receiving sufficient oxygen as well as nutrient rich blood. The most devastating symptom of the coronary heart disease is the development of abrupt cardiac arrest. Others include chest pain, short breath upon exertion, palpitations and dissiness. Some of the treatment measures administered to the patients suffering from coronary heart disease include aspirin, Beta-blockers and nitro-glycerine. Some of the preventive measures include adoption of a healthy lifestyle during childhood as well as reducing the risk factors. Cri tically analyse the sociological and psychological drivers that impact upon the patient’s journey through any health care setting. Sociological and psychological drivers share common interests in the management of the coronary heart disease. ... This procures the health care providers with an uphill task of undertaking primary research on these patients to ascertain these factors. One of the prominent factors affecting the psychological drive is the occurrence of stress (Ogden, 2009). High levels of stress delays the recovery rate of the patients suffering from the coronary heart disease. Patients under stress cannot strictly follow the treatment or the preventive guidelines. Patients suffering from coronary heart failure may also experience trans-generational and cumulative trauma. Most of them are normally resigned to the fact that they will acquire the disease genetically, making them ignore the keenness measures required for undertaking effective medication (Helman, 2007; Ayers, 2007). Most of the patients may also experience discrimination or racism that may lead to stigma. This slows down the recovery rates, with most of them succumbing to the ailments in severe cases. Sociological Drivers The prominent sociological fa ctor that negatively affects the patient’s journey for those suffering from coronary heart disease in a primary health care setting is the rise in the social media listening programmes (Gray, Degeling and Colebath, 2008; Barrett, Sellman and Thomas, 2005). The social media platform has provided patients with an electronic avenue for sharing the health information through utilisation of the speed of the Internet. Patients are able to become the members of the online family that connects them to the fellow patients and share information related to their conditions. The health care institutions can also tap on the information extracted from the online conversations to enhance

Kelloggs The Worlds Leading Breakfast Food Manufacturing Business Marketing Essay

Kelloggs The Worlds Leading Breakfast Food Manufacturing Business Marketing Essay Introduction Kelloggs company formed in 1906 became worlds leading breakfast food manufacturing business. Well known for its brand of cereals, Kelloggs had thirty per cent (30 %) share of the breakfast food market in the world. Kelloggs has its main market in United States, Canada and Australia. Fruit Loops, Frosted Mini-Wheat, Corn Flakes and Corn Pops are the most popular products by Kelloggs (Kelloggs, 2011). Marketing strategy can be defined as the plan of actions targeted to a certain group of people for whom the products are made, to make an image of the products in the minds of these people. Usually big companies spend a lot of funds on their marketing research in order to come up with ideas of formulating a marketing plan (Grant, 2010). Kelloggs follow its marketing strategies in a vey clear way. It has targeted its customers and tries to retain the share it has in the market currently. Kelloggs company has its mission and vision very clearly stated which it follows in its marketing plan as well (Boyer and Hult, 2005). Kelloggs Competition The market for the breakfast food has a oligopolistic nature and therefore there are few number of companies and all enjoy a big chunk of market share. These companies include Kelloggs, General Mills, Quaker Oats and Post. Due to nature of the market, there is a very less price wars among the companies. Among these companies only Kelloggs is the one who deals in only cereals, other companies have diversified in other types of food as well. Therefore Kelloggs made its focus on just the cereals and gained its revenues out it. Kelloggs SWOT Analysis Strengths One of the biggest strengths of Kelloggs is that it has existed in the market for over hundred years because of which people recognize its name and it carries a very strong brand recall as well as high brand awareness. Maximum share occupation in the market of approximately 42% globally which is almost thrice of its competitors. A very large range of well managed products. An image in the market of healthy and nutritious food products Kelloggs has an image of good corporate social organization, because of its recent campaign of share your meal with Kelloggs it has gained a good perception in consumers mind. This campaign was about sharing the breakfast pictures with the company and the company will save money on photography with which it will give charity to poor for breakfast (Rave Reviews, 2011). Weaknesses There are low barriers to entry in the market The products produced by Kelloggs need extensions or upgrading because of the facts that they have not launched any new product in last four years due to which all of the products are in their maturity phase, soon to enter into declining phase. Soon the costs of production is expected to go high due to the increase in the utility rates because of which the prices will have to be increase, jeopardizing the market share. Due to lack of diversification, it is expected that Kelloggs might loose its market the same way its share is getting low in US market. Opportunities Kelloggs can extend and diversify its range of products by launching new flavours or changing the packaging style etc. Kelloggs has the potential to capture the new markets as well which are still left un exploited. Kelloggs has a chance to take over the small companies dealing in breakfast food stuff which will benefit Kelloggs by increasing its production capacity. Threats Because of low barriers new entrants are entering posing competitive threat to Kelloggs. Increase in the utilities which in turn are increasing the production cost for Kelloggs. The price wars between the market giants and the Kelloggs. Cheaper technology giving ease to new entrants to enter into the market. Kelloggs Competitive Edge Kelloggs has its competitive edge in the market because of its experience of years, it has been in the market since 1906 which makes it more than hundred years in the industry because of which it has strongest brand identity among all breakfast food sector. Researches prove that people when asked about a company which comes in their mind on listening the word cereal, they replied with Kelloggs. This has helped Kelloggs to gather a huge number of loyal customers who might prove to be an asset even if the prices goes up, they will remain customers of Kelloggs (Kelloggs Company, 2010). Kelloggs has another competitive edge which it utilizes in its operations; it is strategic planning of business. Kelloggs top management as well as the lower staff is well integrated through the strategic planning and get well coordinated in their actions because of it which results in effective and efficient operational outcomes. This not only helps the management to take correct decisions at exact time but also helps them to maintain the relations with their customers effectively (Kelloggs, 2011). Another competitive advantage that Kelloggs enjoys is that the market for breakfast food follows Oligopoly concept of economics, there are few players in the market amongst whom Kelloggs has the top position with the highest market share both company wise and the product wise. Kelloggs Targeting and Positioning Targeting deals with the selection of a certain segments of population and then choosing one or two out of them to cater to the needs of people belonging to those segments (Applbaum, 2004). Kelloggs has its target segments into different categories the major two are discussed below. Kids Kelloggs has targeted its few products for Kids giving an impression of healthy food before starting the day and leaving for school. The age range to which Kelloggs cater to in Kids category is between 4 years to 10 years (Brand Republic, 2002). Health Conscious People Kelloggs has always maintained an image of healthy and nutritious food manufacturers in the market and therefore its target market also incorporates people who are health conscious and want to maintain their weight and shape. To ensure that such image is maintained in the market, Kelloggs started showing its ingredients and nutritional values on their products packaging. Kelloggs Positioning Strategy Kelloggs has positioned itself differently in different countries throughout the world. In the places where Kelloggs has a strong market share or has been operating for a long time has positioned itself an expensive healthy food, such strategy is followed in places like United States and United Kingdom. In places like India or Taiwan, where Kelloggs is a new brand and is in the stage of attracting customers, it has launched itself on relatively lower prices but has maintained the quality of product at the same par (New York Times, 1994). Kelloggs Marketing Strategy Kelloggs is following currently many marketing and promotional strategies, some of these promotional strategies are discussed below Free in the Box Kelloggs Free in the box offer includes coupons of $3 to $5 attached on the marked boxes of products. Internet Kelloggs has many internet campaigns currently which includes a game of racing cars introduced for kids in which there is the life line of Kelloggs and picking up Kelloggs boxes increases the points of the player. Another internet based promotional technique is that on playing games and collecting points, winner gets gift hampers from Kelloggs including Kelloggs products to attract the kids towards itself. Movie Tickets Another offer valid in Kelloggs products is just to fill the form available at the back of the products, mail it to the given P.O Box no and receive free movie tickets. Kelloggs has the largest share in the market, but because of the low barriers to enter, Kelloggs might face some troubles retaining such share so Kelloggs is left with the option of focussing on the fourth (4th) P of Marketing Mix. Recommendations There is always a room for improvement and recommendations in the operations of a business, therefore some of the recommendations which Kelloggs can follow and which might bring some good change in their efficiency and results are discussed below. Kelloggs cost has been increasing due to increase in utility rates; to cut down its cost it can shift its production plant to country with low labour cost like china. Kelloggs has potential to capture new markets which are un-exploited still by other competitors as well. This will help it to increase its market share as well share in the capital. Kelloggs has been able to retain its loyal customers because of its efficient strategic planning but Kelloggs should plan its marketing plan in such a way that their loyal customers should suggest the brand to others too, this needs some research in the marketing department. Kelloggs has been there in the market for over hundred years but still it should start a campaign of word of mouth through some tactical marketing move, as it is proven by researches that word of mouth increases sales. Kelloggs products have reached their maturity level and needs some kind of upgrading and changes, the market still is high and demands for cereals and ready to eat food stuff therefore Kelloggs can take advantage of the fact and just by changing the packaging or adding new flavours it can increase its market share and shift its products graph towards developing stage again. Because of low barriers to enter, new entrants are entering and posing competition to Kelloggs. Kelloggs should take over the few small companies dealing in the same market. As Kelloggs targets towards children through its products, it should organize such events where the characters endorsing the Kelloggs products in advertisements can play and conduct some fun activities amongst children and their mothers. Kelloggs should target schools as well, through in-school marketing, children adapt more and put a pressure on their parents to use the same product they have seen other friends using at the school. Kelloggs no matter has been the market leader for quite a time but still to maintain the same position it should come up with new products with new creative and innovative ideas. In some of the countries where culture plays an important role, Kelloggs should target through cultural events and occasions. At the time of religious festivities, there should be some new schemes and campaigns like at the time of Christmas for Christians, Eid for Muslims and Easters and Divali for Hindus. Kelloggs has indirect competition too so to overcome that; it should market itself in such a way as to prevent its customers from shifting to substitutes like indirect competitors. Kelloggs should introduce toys and stationary for kids with the brand identity of the rabbit and bear characters it shows in the advertisements. This will increase the brand awareness and the kids will get emotionally attached to the characters in shape of their toys and would pressurise their parents to make purchase of the same item. Kelloggs should once a year launch a cartoon movie including all he characters of its products showing them healthy and in positive light using Kelloggs products. Such advertising techniques have always been successful in the past. Kelloggs spend a big amount on its marketing and advertising, it should use the celebrity endorsements as well because people tend to copy the celebrities more rather than the athletes that Kelloggs have been showing in its advertisements. Internet marketing through social networking has taken a surge suddenly, Kelloggs should outsource such promotional activities and should work on it in order to attract people using these mediums. Conclusion Kelloggs has been in the market for more than hundred years. It is very difficult for any other company to take the position of Kelloggs in the market and therefore Kelloggs enjoys its position but yet it deals and takes care of all the issues that might jeopardise the position it holds in the market. Managing the operations in a strategic way and planning the marketing tactics in such a way that it maintains the market share and retains its loyal customers by providing them the best and healthy food, coming up to the expectations of the customers.

President Bill Clinton :: William Jefferson Clinton Essays

Bill Clinton   Ã‚  Ã‚  Ã‚  Ã‚  In recent history, one would be hard pressed to find one politician surrounded in more controversy than Bill Clinton. His scandals have included drugs, adultery, treason, and fraud. The latest opprobrium that has plagued his presidency resulted in him becoming only the second president in the history of the United States to be impeached.   Ã‚  Ã‚  Ã‚  Ã‚  After a long and drawn out sexual harassment trial, Paula Jones’ lawyers deposed former White House intern Monica Lewinsky. What would follow in the next 14 months, even Clinton’s most adamant critics couldn’t have predicted. It all began with Clinton’s now infamous words; “I have never had sexual relations with that woman, Monica Lewinsky.'; Several videotapes, sapeanas, and cigar jokes later, the American public found out that he did, indeed, had sex with that woman. Many were outraged, many thought it was his personal business, and many just didn’t care. The nation became divided on what actions should be taken against a popular president that had just admitted to lying to his public and possibly lying under oath. Every constitutional scholar had an opinion about what constituted high crimes and misdemeanors. The 146th congress had to determine that for themselves, and in early January of 1999, William Jefferson Clinton was impeached. As the focus then turned to the Senate, many debates arose. Did the President’s sexual indiscretion deserve to get him removed from office? Other options such as censorship were debated, but whether or not other options could even be discussed brought disagreement. In the end, the Senate voted against removing Clinton from office, but whether that will be the last of this matter, only time will tell. Fifty years from now, when our grandchildren are learning about our 46th President, what will the books say? Will they explain how his moral hypocracy divided a country? As a member of our United States armed forces, I find it hard to respect a man who can so easily lie to his citizens, deny responsibility for his actions, and expect the public to forgive and forget with no real repentance. It is a sad time for our country when parents can’t even use the head of state as a role model for their children. As a result of Clinton’s actions, his every decision is questioned for fear that he is just covering us another lie. Can Americans rely on Bill Clinton to make the best choices for our country when we don’t even trust him?

Censorship and Rebellion Essay

The square in China was a act of rebellion because the citizens stood up against Cherman Mao. Tone has to do with auditory (what you hear). Tone in writing represents things you hear from the author’s writing. In Fahrenheit Four Hundred Fifty One Bradbury uses tone to show rebellion. Rebellion can be described as defiance of anything authority, control, or tradition. In this case Montag plans to rebel against control. Bradbury uses tone to characterize Faber and Montag’s rebellion as futile because Faber does not want to help Montag with his plan. Ray Bradbury uses tone to explain how Montag’s plan becomes useless because Faber does not believe in his plan. Montag went to Faber’s house to tell him about how they should rebel against burning books â€Å"Mr. Montag, you are looking at a coward. I saw the way things were going, a long time back. I said nothing. I’m one of the innocents who could have spoken up and out when no one would listen to the ‘guilty,’ but I did not speak and thus became guilty myself. And when finally they set the structure to burn the books, using the firemen, I grunted a few times and subsided, for by them. Now it’s too late†, the tone sounds as if Faber does not believe that Montag’s plan becomes useless because the citizens in their world are accustom to not having books and not speaking up for what is right. Bradbury uses tone to display how Montag’s rebellion becomes useless because he has no one who will rebel with him. This tone happens when Montag tries to tell Faber his plan. â€Å"Not if you start talking the sort of talk that might get me burnt for my trouble. The only way I could possibly listen to you would be is somehow the fireman structure itself could be burnt. Now if you suggest that we print extra books and arrange to have them hidden in firemen’s houses all over the country, so that seeds of suspicion would be sown among these arsonists, bravo I’d say! † (pg. 81) When Bradbury writes â€Å"Burnt for my trouble†, the tone sounds like Faber was not willing to risk his life for the rebellion against books being destroyed. Ray Bradbury uses tone to point out how Montag’s rebellion will be futile because who he came to for help (Faber) does not even want to help him; he just points out the negative things of rebelling. This tone happens when Montag was telling Faber, the people that might be able to help. † Can’t trust people, that’s the dirty part you and I and who else will set the fires? †(pg. 83) When Bradbury writes â€Å"Can’t trust people†, the tone sounds like Faber believes citizens not being able to be trusted revels that the rebellion will be unsuccessful and should not be done. Ray Bradbury uses tone to show how Faber believes the rebellion will have an unsuccessful ending. In his writing he demonstrates how Faber states things that make Montag’s rebellion very useless. He also shows how Faber shows unwillingness to risk his life just to save books and the idea in books. Also how Faber feels it is too late to try to change the burning of the books. Bradbury writes about rebellion because he does not believe in banning books and believes that people should be aware of all aspects of life. Meaning he revels through his character’s development that the world he lives in needs transformation.

Penn foster study guide Essay

Welcome to Fundamentals of Early Childhood Education! We  hope that this course will add to your knowledge and help  you form new opinions about a subject in which you’re  already interested—educating young children. KNOW YOUR TEXTBOOK Your textbook for this course is Foundations of Early  Childhood Education: Teaching Children in a Diverse Setting  by Janet Gonzales-Mena. It’s important that you read the  material in your textbook and study until it’s completely  familiar to you. This is the material on which your examinations are based. The content of the textbook is divided into three sections: Part 1—Foundations of the Teaching-Learning Process:  The Role of the Early Childhood Educator Part 2—Foundations of Curriculum: Planning for  Learning Part 3—Foundations for Formal Education: Planning for  Learning As you read the chapters within those parts, you’ll discover the following features:  Chapter introductions, which provide overviews  Chapter outlines, which identify key topics  Sections titled â€Å"In This Chapter You’ll Discover,† which provide a list of things you should learn in the chapter   Marginal links that connect key content to the National   Association for the Education of Young Children early  childhood program standards  Your examples should be descriptions of specific incidents. For example, a child may have had a problem separating  from a parent the day that you observed. You would  describe exactly how the caregiver or teacher handled  the situation and redirected the child. Giving a general  description or providing brief examples of how the caregiver or teacher interacts with the all the children in the room isn’t sufficient for this part of your summary. 3. What is the guidance and discipline policy used at the  facility? Clearly explain how misbehavior is handled.  4. What did you like best and least about the program?  This part of your summary should state your views of  the program. Discuss three points you liked about the  program and three points you didn’t like. Provide specific examples to illustrate each point. 5. What are some suggestions for improvement? In this part  of your report, discuss some ways in which you feel the  quality of the program could be improved. What do you  think could be done differently that would better meet  the needs of the children in the setting? Remember, even  the best environment can be improved. List at least five  suggestions for improvement. Make any other needed revisions. Revise as many times as  you feel necessary, and then correct your report for spelling and grammar. Your final submission should be typed in a  12-point font with double-spaced formatting.